At Pairwise, we believe that fruits and vegetables simply have to be better for people to eat them -- fresher, tastier, and more available. And, research shows that kids have to be introduced to fruits and vegetables multiple times before accepting them (for vegetables it is around seven times on average). This means that families, especially those on tight incomes, often need support, like help from nutritionists and monetary support to encourage a lifelong habit of choosing fruits and veggies.

That's where our relationship with the Partnership for a Healthier America (PHA) comes in.  As one of the largest non-profits focused on improving what families have access to and eat every day, PHA works to provide both the produce and the systems change to support healthy eating. Pairwise has made a three-year commitment to PHA's Good Food for All program - designed to empower long-term healthy eating behaviors.

The Good Food for All program, in collaboration with community-based organizations, has served 22 million servings of produce to-date, helping over 22,000 families in 29 different cities.

As part of this commitment, Pairwise will be directly supporting the programming that will make 210,000 servings of fruits or vegetables available each year.