In today's fast-paced world, where convenience and efficiency are key, it is crucial for the produce industry to embrace the power of technology to boost consumption.
By embracing technologies such as CRISPR and AI, farmers can increase productivity, improve sustainability, and cater to evolving consumer demands. On a recent panel discussion, Megan Thomas, VP of Marketing at Pairwise, offers insights on leveraging CRISPR to accelerate innovation in produce and healthy snacking.