A Unique Public/Private Partnership
In the genus Rubus, there are more than 740 species, including hundreds of species of caneberries. In the U.S., only two types of these berries are broadly available to consumers—blackberries and red raspberries. Here at Pairwise, we believe that more varieties should be found on grocery store shelves.
That’s why we’re part of a unique public/private partnership that focuses on identifying diverse, novel types of berries that are not broadly bred for commercial sale today. By understanding the phenotypic diversity of Rubus, the members of the collaboration will identify ideal, low-labor plants; understand how to grow berries year-round; maximize yield; and ultimately produce appealing fruit for people to enjoy.
From greenhouse to field to grocery store, we are working together to grow new and exciting types of berries.
